The tastes of China’s wealthy are shifting away from designer goods with flashy logos to more understated luxury brands, the chief executive of French fashion house Chloe said Friday.
That shift has helped Chloe become one of the Swiss luxury goods company Richemont Group‘s fastest-growing labels in China, its CEO said.
“China has been very fast at picking up the most well-known brands,” Geoffroy de la Bourdonnaye said in a group interview.
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