4 million yen cognac

Asahi Beer, which holds the rights to distribute French cognac Remy Martin in Japan, has announced that 30 bottles of Remy Martin’s premium champagne cognac Louis 13th Black Pearl Magnum will be released in Japan from this month. 358 bottles will be released globally.

The precious liquid, which comes in an original Baccarat crystal holder, will be available at select department stores for an astounding ¥4,000,000 (or about $38,000) for a 1,500ml bottle.

They expect the Louis 13th Black Pearl Magnum to be swallowed up in the high-end nightlife establishments in Tokyo’s Ginza and Kyoto’s Gion at an even more exorbitant 50% mark-up.

Via kilian-nakamura